Bring your puppy to the crate for naps and quiet-time breaks so that he can “unwind” from family chaos. Start in increments of 10 minutes and work up to longer periods. Offer treats when he goes inside, and distraction toys, like a stuffed KONG. For years, this author has been giving her Yorkie a treat every day as soon as he goes into his crate and sits. Now as an adult dog, he runs to his crate each morning in anticipation of the goodie.
“Down” can be taught very similarly to “sit.” You can wait for your dog to lie down (beginning in a boring, small room such as a bathroom can help) and capture the behavior by reinforcing your dog with a treat when he lies down, giving him his release cue to stand back up (and encouragement with a lure if needed) and then waiting for him to lie down again. When he is quickly lying down after standing up, you can begin saying “down” right before he does so.
First, teach the release word. Choose which word you will use, such as “OK” or “free.” Stand with your puppy in a sit or a stand, toss a treat on the floor, and say your word as he steps forward to get the treat. Repeat this a couple of times until you can say the word first and then toss the treat AFTER he begins to move. This teaches the dog that the release cue means to move your feet.
Just as a child needs a caring parent; an athletic team needs a coach; your puppy needs a leader and a clear social hierarchy. If you do not take up the role of leader, your dog will; and you will end up with an unruly, disobedient dog. Many people try to win their new puppy's love by letting the puppy always have its way. Buckets of affection is a wonderful thing for most puppies, but it must be tempered with respect.