Imagine your puppy running out the front door. You call him, waving a treat. But he'd rather chase a squirrel into the road than come back to munch on a treat. In addition to the obvious danger of Puppy getting hit by a car, he learns that he doesn't have to listen to you. He learns that he's in charge of what he decides to do and what he decides not to do.
Submissive urination is a normal way for your puppy to demonstrate submissive behavior. Even a dog that is otherwise housetrained may leave dribbles and puddles of urine at your feet when greeting you. Excitement urination with a puppy is usually caused by lack of bladder control. The puppy is not aware that he is urinating; he's just excited and any punishment will only confuse him.