Teach a cue. Introduce your puppy to a sound cue that means, “food is coming.” Some people like to click and treat, some people use a word like “yes,” and some people cluck their tongue. Whichever you use, the method is the same: In a quiet, distraction-free area, with the puppy on a leash and collar, make the sound. The second your puppy turns toward you and/or looks at you, reward him with a treat. After a few repetitions, you’ll notice your puppy not only looking at you, but also coming over to you for the treat.
Just as a child needs a caring parent; an athletic team needs a coach; your puppy needs a leader and a clear social hierarchy. If you do not take up the role of leader, your dog will; and you will end up with an unruly, disobedient dog. Many people try to win their new puppy's love by letting the puppy always have its way. Buckets of affection is a wonderful thing for most puppies, but it must be tempered with respect.