The next option is called luring. Get down in front of your puppy, holding a treat as a lure. Put the treat right in front of the pup’s nose, then slowly lift the food above his head. He will probably sit as he lifts his head to nibble at the treat. Allow him to eat the treat when his bottom touches the ground. Repeat one or two times with the food lure, then remove the food and use just your empty hand, but continue to reward the puppy after he sits. Once he understands the hand signal to sit, you can begin saying “sit” right before you give the hand signal.
Just as a child needs a caring parent; an athletic team needs a coach; your puppy needs a leader and a clear social hierarchy. If you do not take up the role of leader, your dog will; and you will end up with an unruly, disobedient dog. Many people try to win their new puppy's love by letting the puppy always have its way. Buckets of affection is a wonderful thing for most puppies, but it must be tempered with respect.
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