Next, drop a treat on the floor near you. As soon as your puppy finishes the treat on the ground, say his name again. When he looks up, give him another treat. Repeat this a couple of times until you can begin tossing the treat a little further away, and he can turn around to face you when you say his name. Avoid repeating your puppy’s name; saying it too often when he doesn’t respond makes it easier for him to ignore it. Instead, move closer to your puppy and go back to a step where he can be successful at responding to his name the first time.
Take it outside. Finally, you’re ready to test your puppy’s skills in the Great Outdoors. There will be new challenges with this step because all the sounds, smells, and sights your puppy encounters will be intriguing and new to him. Be patient and keep the first walks short. While you’re on a walk, if your puppy looks as if he’s about to lunge toward something or is about to get distracted (you’ll notice this because you will keep your eyes on him at all times), make your cue sound and move a few steps away. Then reward him with a treat for following you.
If your pup lunges: If your dog is going after something while on a walk — another dog, a car, a skateboarder, for example, be proactive. Try to redirect his attention with a treat before he has a chance to lunge, and increase the space between your dog and the target. Stay alert and be prepared before the target of his frustration gets too close. This type of behavior may be more common in herding breeds, but any dog can be startled by something he’s not used to or finds exciting.
Imagine your puppy running out the front door. You call him, waving a treat. But he'd rather chase a squirrel into the road than come back to munch on a treat. In addition to the obvious danger of Puppy getting hit by a car, he learns that he doesn't have to listen to you. He learns that he's in charge of what he decides to do and what he decides not to do.