When your puppy comes to you, don’t reach out and grab him. This can be confusing or frightening for some dogs. If your puppy is timid, kneel and face them sideways and offer him treats as you reach for the collar. Never call your dog to punish! This will only teach him that you are unpredictable, and it is a good idea to avoid you. Always reward your dog heavily for responding to his or her name, even if they have been up to mischief!
If he's an older dog, he's probably used to his name; however, changing it isn't out of the question. If he's from a shelter, they may neglect to tell you that he has a temporary name assigned to him by staff. If he's from a breeder, he'll come to you with a long name, which you may want to shorten, or change. And if he's coming out of an abusive situation, a new name may represent a fresh start. But we're lucky: dogs are extremely adaptable. And soon enough, if you use it consistently, he will respond to his new name.
Just as a child needs a caring parent; an athletic team needs a coach; your puppy needs a leader and a clear social hierarchy. If you do not take up the role of leader, your dog will; and you will end up with an unruly, disobedient dog. Many people try to win their new puppy's love by letting the puppy always have its way. Buckets of affection is a wonderful thing for most puppies, but it must be tempered with respect.