Just as a child needs a caring parent; an athletic team needs a coach; your puppy needs a leader and a clear social hierarchy. If you do not take up the role of leader, your dog will; and you will end up with an unruly, disobedient dog. Many people try to win their new puppy's love by letting the puppy always have its way. Buckets of affection is a wonderful thing for most puppies, but it must be tempered with respect.
Submissive urination is a normal way for your puppy to demonstrate submissive behavior. Even a dog that is otherwise housetrained may leave dribbles and puddles of urine at your feet when greeting you. Excitement urination with a puppy is usually caused by lack of bladder control. The puppy is not aware that he is urinating; he's just excited and any punishment will only confuse him.