Puppies are highly social animals and spend most of their waking hours interacting with either their mother or littermates. When puppies are socialized with humans, particularly between the ages of eight and twelve weeks, they develop social skills around people. Those that do not receive adequate socialization during this period may display fearful behavior around humans or other dogs as adults. The optimum period for socialisation is between eight and twelve weeks; professional animal trainers and the American Kennel Club advise puppies should be introduced to "100 People by 12 Weeks" and have encountered a wide and varied selection of people and environments.
Teach a cue. Introduce your puppy to a sound cue that means, “food is coming.” Some people like to click and treat, some people use a word like “yes,” and some people cluck their tongue. Whichever you use, the method is the same: In a quiet, distraction-free area, with the puppy on a leash and collar, make the sound. The second your puppy turns toward you and/or looks at you, reward him with a treat. After a few repetitions, you’ll notice your puppy not only looking at you, but also coming over to you for the treat.