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“Down” can be taught very similarly to “sit.” You can wait for your dog to lie down (beginning in a boring, small room such as a bathroom can help) and capture the behavior by reinforcing your dog with a treat when he lies down, giving him his release cue to stand back up (and encouragement with a lure if needed) and then waiting for him to lie down again. When he is quickly lying down after standing up, you can begin saying “down” right before he does so.
Puppies are highly social animals and spend most of their waking hours interacting with either their mother or littermates. When puppies are socialized with humans, particularly between the ages of eight and twelve weeks, they develop social skills around people. Those that do not receive adequate socialization during this period may display fearful behavior around humans or other dogs as adults. The optimum period for socialisation is between eight and twelve weeks; professional animal trainers and the American Kennel Club advise puppies should be introduced to "100 People by 12 Weeks" and have encountered a wide and varied selection of people and environments.