When your dog knows the release cue and how to sit on cue, put him in a sit, turn and face him, and give him a treat. Pause, and give him another treat for staying in a sit, then release him. Gradually increase the time you wait between treats (it can help to sing the ABC’s in your head and work your way up the alphabet). If your dog gets up before the release cue, that’s ok! It just means he isn’t ready to sit for that long so you can make it easier by going back to a shorter time.
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When your puppy comes to you, don’t reach out and grab him. This can be confusing or frightening for some dogs. If your puppy is timid, kneel and face them sideways and offer him treats as you reach for the collar. Never call your dog to punish! This will only teach him that you are unpredictable, and it is a good idea to avoid you. Always reward your dog heavily for responding to his or her name, even if they have been up to mischief!
If he's an older dog, he's probably used to his name; however, changing it isn't out of the question. If he's from a shelter, they may neglect to tell you that he has a temporary name assigned to him by staff. If he's from a breeder, he'll come to you with a long name, which you may want to shorten, or change. And if he's coming out of an abusive situation, a new name may represent a fresh start. But we're lucky: dogs are extremely adaptable. And soon enough, if you use it consistently, he will respond to his new name.
Once your puppy can turn around to face you, begin adding movement and making the game more fun! Toss a treat on the ground and take a few quick steps away while calling your puppy’s name. They should run after you because chase is fun! When they catch you, give them a lot of praise, treats or play with a tug toy. Coming to you should be fun! Continue building on these games with longer distances and in other locations. When training outside (always in a safe, enclosed area), it may be helpful to keep your puppy on a long leash at first.