Set up his private den. He needs "a room of his own." From the earliest possible moment give your pup or dog his own, private sleeping place that's not used by anyone else in the family, or another pet. He'll benefit from short periods left alone in the comfort and safety of his den. Reward him if he remains relaxed and quiet. His den, which is often a crate, will also be a valuable tool for housetraining.
Just as a child needs a caring parent; an athletic team needs a coach; your puppy needs a leader and a clear social hierarchy. If you do not take up the role of leader, your dog will; and you will end up with an unruly, disobedient dog. Many people try to win their new puppy's love by letting the puppy always have its way. Buckets of affection is a wonderful thing for most puppies, but it must be tempered with respect.