New puppy owners often make the mistake of endlessly worrying about finding the right accessories, puppy treats, or bed. They spend little or no time thinking about how or what they will teach their new puppy. Yes, a puppy needs nutritious food and a safe, warm place to live, but another equally powerful and important biological necessity is the need for a strong pack leader.
Just as a child needs a caring parent; an athletic team needs a coach; your puppy needs a leader and a clear social hierarchy. If you do not take up the role of leader, your dog will; and you will end up with an unruly, disobedient dog. Many people try to win their new puppy's love by letting the puppy always have its way. Buckets of affection is a wonderful thing for most puppies, but it must be tempered with respect.
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