First, teach the release word. Choose which word you will use, such as “OK” or “free.” Stand with your puppy in a sit or a stand, toss a treat on the floor, and say your word as he steps forward to get the treat. Repeat this a couple of times until you can say the word first and then toss the treat AFTER he begins to move. This teaches the dog that the release cue means to move your feet.
Once your dog can stay in a sit for several seconds, you can begin adding distance. Place him in a sit and say “stay,” take one step back, then step back to the pup, give a treat, and your release word. Continue building in steps, keeping it easy enough that your dog can stay successful. Practice both facing him and walking away with your back turned (which is more realistic).
In competition obedience training, “heel” means the dog is walking on your left side with his head even with your knee while you hold the leash loosely. Puppy training can be a little more relaxed with the goal being that they walk politely on a loose leash without pulling. Some trainers prefer to say “let’s go” or “forward” instead of “heel” when they train this easy way of walking together.
Imagine your puppy running out the front door. You call him, waving a treat. But he'd rather chase a squirrel into the road than come back to munch on a treat. In addition to the obvious danger of Puppy getting hit by a car, he learns that he doesn't have to listen to you. He learns that he's in charge of what he decides to do and what he decides not to do.
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