Never leave a puppy in his crate all day; he needs several bathroom breaks, as well as play and feeding times. Even though he won’t want to soil his sleeping area, if he is in there for extremely long stretches, he just might. (He can’t help it!) And if he does, it is because his owner has neglected his responsibility, not because the dog has misbehaved.
Just as a child needs a caring parent; an athletic team needs a coach; your puppy needs a leader and a clear social hierarchy. If you do not take up the role of leader, your dog will; and you will end up with an unruly, disobedient dog. Many people try to win their new puppy's love by letting the puppy always have its way. Buckets of affection is a wonderful thing for most puppies, but it must be tempered with respect.