Next, drop a treat on the floor near you. As soon as your puppy finishes the treat on the ground, say his name again. When he looks up, give him another treat. Repeat this a couple of times until you can begin tossing the treat a little further away, and he can turn around to face you when you say his name. Avoid repeating your puppy’s name; saying it too often when he doesn’t respond makes it easier for him to ignore it. Instead, move closer to your puppy and go back to a step where he can be successful at responding to his name the first time.
Just as a child needs a caring parent; an athletic team needs a coach; your puppy needs a leader and a clear social hierarchy. If you do not take up the role of leader, your dog will; and you will end up with an unruly, disobedient dog. Many people try to win their new puppy's love by letting the puppy always have its way. Buckets of affection is a wonderful thing for most puppies, but it must be tempered with respect.