Teach a cue. Introduce your puppy to a sound cue that means, “food is coming.” Some people like to click and treat, some people use a word like “yes,” and some people cluck their tongue. Whichever you use, the method is the same: In a quiet, distraction-free area, with the puppy on a leash and collar, make the sound. The second your puppy turns toward you and/or looks at you, reward him with a treat. After a few repetitions, you’ll notice your puppy not only looking at you, but also coming over to you for the treat.
First, teach the release word. Choose which word you will use, such as “OK” or “free.” Stand with your puppy in a sit or a stand, toss a treat on the floor, and say your word as he steps forward to get the treat. Repeat this a couple of times until you can say the word first and then toss the treat AFTER he begins to move. This teaches the dog that the release cue means to move your feet.
Imagine your puppy running out the front door. You call him, waving a treat. But he'd rather chase a squirrel into the road than come back to munch on a treat. In addition to the obvious danger of Puppy getting hit by a car, he learns that he doesn't have to listen to you. He learns that he's in charge of what he decides to do and what he decides not to do.